Cupcake’s Rosé-colored Sunglasses | Cheers


Need a boost for a more optimistic outlook? To celebrate the U.S. debut of its prosecco rosé, Cupcake Vineyards has teamed up with eyewear brand Zenni Optical on Cupcake Prosecco Rosé-inspired sunglasses.

The collaboration—the first of its kind for Cupcake—aligns with the brand’s “joyful spirit and dedication to making quality wine for those who choose joy in life,” according to the company. The “bold and bubbly” shades feature a stylish cat-eye shape, satin rosé-colored frames with a silver nose bridge and a gradient dark gray lens tint with rose-gold mirror finish. What’s more, the subtly curved lenses match Cupcake’s sleek bottle designs.

Launched Feb. 10, just in time for Valentine’s Day, the one-size-fits-all sunglasses sell for $45.95. Consumers can purchase Zenni’s Cupcake Prosecco Rosé Sunglasses, which come with a limited-edition, cobranded cleaning cloth and case, online at; they’re available while supplies last.


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