Industry Leaders Gather In New York To Pay Tribute To Ray Herrmann – Shanken News Daily


Industry Leaders Gather In New York To Pay Tribute To Ray Herrmann

November 12, 2021

Family, friends and colleagues are gathering today in New York City to attend a memorial service honoring the life of Ray Herrmann, the late Breakthru Beverage chairman emeritus, who died on August 21, at 100 years of age.

An industry giant, Ray’s remarkable and distinguished career spanned five decades and included leadership positions with McKesson Corporation, Schieffelin and Company, and National Distillers Products Company. He established the Sunbelt Beverage Corporation in 1988, where he was chairman and CEO. In 1994, Ray partnered with Herman Merinoff to form The Charmer Sunbelt Group, which eventually merged with Wirtz Beverage to form Breakthru Beverage, now the third-largest spirits and wine wholesaler in the U.S. and the largest broker in Canada.

The service is being held at Church of St. Ignatius Loyola, with a reception to follow in Wallace Hall. Speakers include Cristina Mariani-May, president and CEO of Banfi Wines, and Michael Mondavi, co-founder of Robert Mondavi Winery. Attendees include Breakthru co-chairmen Charles Merinoff and Rocky Wirtz, Breakthru CEO Tom Bené and industry leaders including Joe Gallo, among many others.

“A legend. A giant. A very special man to all of us,” said Marvin R. Shanken, chairman of M. Shanken Communications. “Ray was one of a kind.”

“We miss Ray dearly, but we are celebrating the opportunity to gather together and honor his life,” said Merinoff.

“Ray was a titan of our industry and a wonderful man,” added Wirtz. “The stories and memories we share today will strengthen his legacy in our hearts.”

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Industry Leaders Gather In New York To Pay Tribute To Ray Herrmann November 12, 2021 Family, friends and colleagues are gathering today in New York City to attend a memorial service honoring the life of Ray Herrmann, the late Breakthru Beverage chairman emeritus, who died on August 21, at 100 years of age. An industry giant,…

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